As customers become increasingly aware of the issues affecting the environment, Global Fairs launches the International Sustainability Park (ISP) at IFA 2019-- an area set to help the industry better understand what consumers expect of supposedly green-aware businesses.
The ISP is an initiative involving some industry and green product associations. According to Global Fairs managing director Jan Nintemann, it is not the "typical" green industry event. Instead of just focusing on recycling and toxic substances, the ISP conference covers which changes younger generations expect from consumer products and marketing, as well as how companies can start a true green dialogue and the role trade shows play in pushing climate action to industries.