According to GfK, H1 2019 global TV revenues total €44 billion-- a -8% Y-o-Y decline, partly attributable to sales related to the 2018 FIFA World Cup. Global sales are set to total 210 million in 2019, a -2% decrease compared to 2018.
The analyst points out premium TV features, such as 4K resolution and OLED technology, are up in terms of sales share, while the TV sound ecosystem is thriving. For instance, 4K TV sales are up by 11% in H1 2019, and are expected to total 100m for full-year 2019. Meanwhile OLED penetration sees an 11% turnover share in Europe, and "robust" growth across the globe.