Kinect, Born from Project Natal

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The War for Motion Control Video Gaming Has Begun."Kinect" is the new name for the controller-free gaming and entertainment experience by Microsoft for the Xbox 360 video game platform.

Microsoft KINECT for the Xbox 360 video game platform.

It just took a 76-person cast (dancers, musicians, acrobats, and even some clowns), celebrities from Hollywood, 8m high projection screens totaling more than a football field in length, a 3m tall elephant puppet, and a 12m diameter steel structure that rotates on its axis while weighing as much as 25 VW Beetles.

But a stunning Cirque du Soleil production at E3 (an exclusive 45-minute experience that Cirque du Soleil spent four months developing) gave birth from Project Natal to Kinect. The camera-control technolgy that powers Kinect is from Israel. Maker PrimeSense also has deals with PC and STB makers.

Watch Cirque du Soleil intros "Kinect"

Positive Global Start in 2010. But what About Us?

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In Q1 2010, electronics markets (CE, IT, Photo, & Telecom) benefited from significant recovery in the majority of worldwide regions, says GfK.

Asia Pacific grew 13% in value after a decrease of -1%. Latin America, after a decline of 19%, recovered to +38%. Africa and Middle East grew about 15%

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But this picture is in stark contrast to our European Market.

W. Europe showed slow growth of 4%, while E. Europe, expected by many to increase, continued to decline by -12%. Maybe less catastrophic than the -24% between the same period in 2008 and 2009, but disappointing.

Last year same quarter, out of Top 10 product categories, only four showed positive growth: LCD TVs (+12%), Laptops (+3%), Consoles (+7%) and Smartphones (+127%).

This year 8 out of 10 most important products are up when compared to Q1 2009. Some other products follow the same trends: Portable Media Players (+1%) and Home Audio Systems (+6%).

After Q1, this trend continues: compared to April 2009, every region in 2010 experienced an increase, except E.Europe, which declined -8%.

The global electronic market increased by 14% (in euro terms) in April 2010. This situation projects a promising future for the upcoming months.

Developed markets such as W. Europe are struggling to reproduce a positive trend and according to the CEA, the situation is the same for No. America. The growth is from emerging regions (China +16%, Brazil +42% but also India +11%).

While the positive results for Q1-2010 are certainly a reason for optimism, GfK-Digital World believes that if the market expects to reinforce this revival in growth, manufacturers will have to create not only new technologies, but new usages as well.

Go GfK Retail and Technology's 'Digital World'

Next Gen Bluetooth Rocks

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Bluetooth Medical

Bluetooth SIG formally adopts the full spec for Bluetooth low energy that will create a new ecosystem of innovative products and apps that will change the way we think about the things around us.

Bluetooth low energy is not just a variant of the existing Bluetooth spec: it’s an entirely new standard optimised for low power and internet connectivity. It marks a change in short range wireless, providing a new short range connection for a new decade.

Anything that we touch or use can employ Bluetooth low energy to send its data to the net. Think fitness devices, personal healthcare, watches and more...

Go Bluetooth Version 4.0

DSGi Reverts to Dixons

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DSGi dropped the Dixons retail brand in 2004 and went with "Currys."

Currys

That 2004 name-change also inspired the "DSGi" corporate moniker. Now it's back to the future and DSGI will re-brand the organization under Dixons Retail Plc. With its first annual profit in three years, Dixons has transformed more than 200 stores across the group since 2008. Transforming the corporate name is probably just one more change that had to be made with Best Buy Europe breathing down its neck.

Reformatted stores perform well: average gross profit is up 20% versus the rest of the chains. And average gross profit up 50% in the megastores and 2-in-1s.

Pure internet sales (under Dixons name) hit 1.4 billion pounds, and 16% of total Group sales of 8.5 billion pounds (at fiscal year-end in May 2010).

Go DSGi Changes to Dixons Retail Plc

Web TV at IFA Berlin

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Dear Industry Colleague,

We'd like to offer you a way to draw dealers and distributors from more than 50 countries to your IFA stand, to your web site and to your international sales managers.

Maybe you don't even have a stand but you'll visit because you don't want to miss out on the sales opportunity when the industry gets together?

We're On CE, the weekly eNEWSLETTER for Europe's consumer electronics retailers & distributors. We reach more than 20,000 buyers and we're known from our years of sponsoring the official RESELLER PARK at IFA, the ICP at CeBIT and RetailVision Europe.

Having been to IFA many times, we can tell you that IFA is so big in physical size that even your best industry friends can miss your stand. Why take that chance? We can sure you are seen by Europe's largest retailers...by distributors you might not even know exist...and in places you probably don't travel to...

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We will build programmes using banner ads, direct e-mail, show invitation, Web TV and even personal introduction to help you succeed. We have places in our IFA programme from 350 to 3500 euros and for a few larger Sponsors at 5-10,000 euros.

Some of the activity you can do professionally with us:

  • mail an invite or offer across EMEA
  • find buyers across EMEA
  • make a video for your web site
  • sponsor an industry panel on your product area
  • run banners to get sales leads and awareness
  • create a press release for more than 6000 press members
  • run a market study
  • dominate a product category on our web site

We're cost-effective, we're efficient and we sign agreements that confirm what we promise. And we start by listening to your needs and then we design a programme that gets the results that your company needs, based on your market segment and targets.

Just drop me a note to hear more...

Best regards,

Davinia Pirotta
Business Development
On CE
Tel. +356 2701 5566
http://www.on-ce.eu/
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

If you are in UK or Germany, you can also contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

See us at IFA where we will be producing the WebTV for the Official RESELLER PARK!

Click on the image below to read more about our WebTV at IFA

Click here to see latest issue of On CE or CONSUMER IT

IFA WEB TV

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