Straight in CeBIT's center is ICP@CeBIT, an oasis catering for vendors who want a turnkey solution, with entrance limited to trade-only.
ICP@CeBIT's founder, Jan Nintemann, says the focus t is not showing products, but meeting prospective business partners and clients.
The show organisers take care of all constructions and catering, leaving exhibitors free to concentrate on their business - and securing their investment.