Turkish CE retailer Teknosa signs a cooperation agreement Euronics International-- one allowing the Istambul-based retailer to buy products from producers through the Euronics purchasing system.
Teknosa is the biggest CE retailer in Turkey, with 280 stores in Turkey and 2011 revenues of around €750 million. Meanwhile Euronics operates 11000 outlets in 31 countries.
Following the agreement Euronics sales will grow from €16.2 billion to €17bn. The company aims for sales reaching €20bn by 2015.
According to Bloomberg Teknosa is also looking at "acquisition targets," since consolidation is "inevitable in the Turkish market."
Go Euronics, Teknosa: Cooperation in Turkey
Go Teknosa Talks with Acquisition Targets as it Works with Euronics (Bloomberg)