The Element is a mechanical gaming keyboard with a twist on the RGB lighting typical of such devices-- the backlighting is, according to maker Whirlwind FX, "content-reactive," and can mirror the on-screen action.
The company says the effect comes thanks to a software engine that "detects and recognizes events and critical utility moments-- explosions, varied environments, damage taken, health levels, healing, shields-- producing synchronized LED patterns, bursts of colour and particle systems to heighten immersion." Also included is a "constantly-expanding" library of extensions for individual games allowing for such effects.