Circuit City Closes Its Doors, Who Benefits?
After 60 years in business in USA, Circuit City is gone. Billions of dollars in sales are up for grabs as Circuit City liquidates.
Approximately 55% of consumers who have purchased tech products at Circuit City say Best Buy is where they will shop now. Walmart was a Circuit City alternative for only 11% of consumers. Price, product selection, and store location convenience are the top three criteria for choosing a new store (40%, 29%, and 22%, respectively.)
Global manufacturers will need to consider the future if volume potentially re-concentrates in just the two largest retailers. For more insight on how Circuit City’s closing will impact the industry.