I finally made it. I am officially a true member of the hated Fourth Estate. It is hard-to-believe that in 30 years I have never been thrown out of a press conference before. Here's my story and I am sticking to it.

At IFA in Berlin, I was invited to join in the Monster Cable press conference.

"CIRCUIT CITY SIX"

...Six Fatal Mistakes of a Once "Good to Great" Company

It's always the tragic story that resonates the most. The fall of Troy, the fall of Rome, and-- in our industry, the fall of Circuit City. In the decade of the 90s, Circuit City reigned supreme in consumer electronics retailing in America.

Now, it's dead and gone, and we are left with the ashes, the memories and perhaps a very good lesson about What Went Wrong.

Pretty much everyone agrees that Circuit City's sink into oblivion was not an act of God, an accident of nature or a victim of the recession that was imminent. No, experts agree it was the tragic failure of management, a management that seemed blind to all advice...a management that ruled the decks of the Titanic of CE retailing while she hit an economic iceberg and sank fast, so fast with very few survivors.

But what really did happen? Can we agree on what exact mistakes Circuit City management made? And can we all learn from this riches-to-rags story of retailing?

Don Eames, CEO of EMG (the Eames Management Group), former Best Buy executive, and astute industry observer, takes his look at the Circuit City demise and comes up with CIRUIT CITY SIX, the "six fatal mistakes of a once “Good to Great“ company". The Good to Great reference comes from a famous management book that cited Circuit City as an example of America's best corporate management (at the time), one of the few companies that ever managed to leap from Good to Great.

That leap to greatness didn't last and didn't stop the CE giant from eventually falling corporate head-first down the “we-slipped-up” slope to financial ruin...

And now you can read Don Eames' insightful e-book analysis, click BELOW...

 CIRCUIT CITY SIX:  Six Fatal Mistakes of a Once "Good to Great" Company
 

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