Has Cisco Flipped?

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Networking mogul Cisco loves video but has it flipped in buying Pure Digital? Pure Digital out-smarted Asian producers to get to low-cost video first. Pure Digital's small, cellphone-like cameras sell for $130 to $230 with a simple one-button interface, a fold-out USB port and a simple software to move videos to the Web. An HD version of the camera is only $229.

That’s why Pure Digital has sold 1.5 million Flips, compared to the camcorder market's 20 million units a year in sales. And why Cisco will pay $590 million in stock for Pure Digital.

Cisco will try to integrate the Flip with home-networking products (Linksys routers and Scientific Atlanta set-top boxes), and hopefully use the Flip's cheap HD video technology to take home its pro video conferencing system, Telepresence.

By 2012, Cisco expects video will account for 50% of all consumer bandwidth, about 2X the total number of bits per second that consumers use today.

Go Cisco Buys Flip

PNDs in Europe

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PNDs Break Sales Records in Europe

Who ever knew so many of us were so lost? Europeans bought 18.1 million units in 2008 (3 million more than 2007, and up 20%, says GfK. And at the average price of 192 euro, we made up 45% of the world market.

Germany led with 4.375 million PNDs sold, 22% up from 2007. Sales in E. Europe increased by 600,000 to reach 1.5 m compared to 16.6 m in W. Europe (up 15% from 14.5 m the previous year.)

Demand weakened in Q4 2008: Europe saw a 4% decrease for PNDs from same period in last year.

Price levels largely remained stable during the first three quarters of 2008 with an average price of approx. 200 Euros. In Q4 the average price sank to 170 Euros, caused by an increase in retail promotions. This put the yearly average at 192 Euros for the purchase of a PND in Europe.

The price span between the markets with the lowest average price revenue (Great Britain at 164 Euros, Portugal and Spain at 177 Euros) and those others (Belgium: 239 Euros, Czech Republic: 278 Euros and Slovakia: 282 Euros) was vast. With an average price of 198 Euros for PNDs in Germany, this market took a mid-field position.

Demand and growth of Portable Navigation Devices in Europe in 2007 and 2008 Source: GfK, February 2009

Western Europe

20072008
Germany 3.6004.375
Great Britain 2.7702.997
France 2.5002.715
Italy 1.7001.950
Spain 1.1501.199
Netherlands 775927
Belgium 507535
Sweden 360351
Denmark 259383
Switzerland 220275
Finland 182243
Portugal 195254
Austria 214277
Ireland 35102
Luxembourg 2329

Western Europe Sub-Total

14.49016.612

South-/Eastern Europe

Poland 220620
Russia NA250
Czech Republic 150210
Greece 52180
Hungary 120156
Slovak Republic 2137

For 2009 GfK predicts a further increase in demand for PNDs: almost 19 million units inEurope. On the world market, GfK says approximately 46 million devices will be sold.

Go GfK on PND

PNDs in Europe

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PNDs Break Sales Records in Europe

Who ever knew so many of us were so lost? Europeans bought 18.1 million units in 2008 (3 million more than 2007, and up 20%, says GfK. And at the average price of 192 euro, we made up 45% of the world market.

Germany led with 4.375 million PNDs sold, 22% up from 2007. Sales in E. Europe increased by 600,000 to reach 1.5 m compared to 16.6 m in W. Europe (up 15% from 14.5 m the previous year.)

Demand weakened in Q4 2008: Europe saw a 4% decrease for PNDs from same period in last year.

Price levels largely remained stable during the first three quarters of 2008 with an average price of approx. 200 Euros. In Q4 the average price sank to 170 Euros, caused by an increase in retail promotions. This put the yearly average at 192 Euros for the purchase of a PND in Europe.

The price span between the markets with the lowest average price revenue (Great Britain at 164 Euros, Portugal and Spain at 177 Euros) and those others (Belgium: 239 Euros, Czech Republic: 278 Euros and Slovakia: 282 Euros) was vast. With an average price of 198 Euros for PNDs in Germany, this market took a mid-field position.

Demand and growth of Portable Navigation Devices in Europe in 2007 and 2008 Source: GfK, February 2009

Western Europe

20072008
Germany 3.6004.375
Great Britain 2.7702.997
France 2.5002.715
Italy 1.7001.950
Spain 1.1501.199
Netherlands 775927
Belgium 507535
Sweden 360351
Denmark 259383
Switzerland 220275
Finland 182243
Portugal 195254
Austria 214277
Ireland 35102
Luxembourg 2329

Western Europe Sub-Total 

14.49016.612

South-/Eastern Europe 

  
Poland 220620
Russia NA250
Czech Republic 150210
Greece 52180
Hungary 120156
Slovak Republic 2137

For 2009 GfK predicts a further increase in demand for PNDs: almost 19 million units inEurope. On the world market, GfK says approximately 46 million devices will be sold.

Go GfK on PND

PNDs in Europe

PDFPrintE-mail

PNDs Break Sales Records in Europe

Who ever knew so many of us were so lost? Europeans bought 18.1 million units in 2008 (3 million more than 2007, and up 20%, says GfK. And at the average price of 192 euro, we made up 45% of the world market.

Germany led with 4.375 million PNDs sold, 22% up from 2007. Sales in E. Europe increased by 600,000 to reach 1.5 m compared to 16.6 m in W. Europe (up 15% from 14.5 m the previous year.)

Demand weakened in Q4 2008: Europe saw a 4% decrease for PNDs from same period in last year.

Price levels largely remained stable during the first three quarters of 2008 with an average price of approx. 200 Euros. In Q4 the average price sank to 170 Euros, caused by an increase in retail promotions. This put the yearly average at 192 Euros for the purchase of a PND in Europe.

The price span between the markets with the lowest average price revenue (Great Britain at 164 Euros, Portugal and Spain at 177 Euros) and those others (Belgium: 239 Euros, Czech Republic: 278 Euros and Slovakia: 282 Euros) was vast. With an average price of 198 Euros for PNDs in Germany, this market took a mid-field position.

Demand and growth of Portable Navigation Devices in Europe in 2007 and 2008 Source: GfK, February 2009

Western Europe

20072008
Germany 3.6004.375
Great Britain 2.7702.997
France 2.5002.715
Italy 1.7001.950
Spain 1.1501.199
Netherlands 775927
Belgium 507535
Sweden 360351
Denmark 259383
Switzerland 220275
Finland 182243
Portugal 195254
Austria 214277
Ireland 35102
Luxembourg 2329

Western Europe Sub-Total 

14.49016.612

South-/Eastern Europe 

  
Poland 220620
Russia NA250
Czech Republic 150210
Greece 52180
Hungary 120156
Slovak Republic 2137

For 2009 GfK predicts a further increase in demand for PNDs: almost 19 million units inEurope. On the world market, GfK says approximately 46 million devices will be sold.

Go GfK on PND

Garmin and Asus Together for Mobile Phone

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Garmin-Asus Introduces nüvifone M20

The Garmin-Asus alliance deserves more press. Look at the nüvifone M20, an all-in-one phone, mobile web browser and top-of-the-line navigation system with Windows Mobile.

This device combines a dual-band 3.5G/tri-band GSM phone with Wi-Fi connectivity, desktop-like internet browser, push email, document viewing, multi-media capability, Bluetooth and Garmin sat nav.

But the dual-barrel branding is what sells us the most. Like Sony Ericsson…

Go Garmin-Asus

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