Europe is the fastest growing region in the global smartphone market in Q3 2019, Canalys reports-- shipments are up by 8% Y-o-Y to 52.5 million units, making it the best performing Q3 "in history."
Driving such results is Samsung with shipments reaching a record 18.7m units, a 26% Y-o-Y increase. Also seeing strong shipments are Chinese vendors, namely Huawei and Xiaomi. The two companies are giving top priority to Europe for global expansion, especially amid US-China trade tension. Huawei retains 2nd place with 11.6m units, a strong bounce-back from the 8.5m units of Q2 2019 if a flat result from Q3 2018. Meanwhile 4th placing Xiaomi sees 73.% Y-o-Y growth through aggressive market expansion and a strong product portfolio.