With its main office in Dubai, Neo will launch its newest handset, the Neo Ellipse, in Europe and Russia in November 2008. The Ellipse features a 2” screen, 2MP camera, 1Gb memory expandable to 8Gb, MP3 & MP4 player, email, WAP, and many more great specs that places the device into the mid to high range feature phone category. "
What sets the Ellipse apart from other mobile phones? According to MD, Brad McMechan it's "the unique design that resembles a sculpture more than it does a mobile phone."
Neo, with a brand ethos of “Your Style", designed a phone pleasantly unique from other phones in the market. The phone measures 110x44x15 mm, with a semi reflective dark finish and a molded chrome center spine. The phone is 15mm thick at the very center and tapers down to 3mm on each end. "This gives it an illusion of being sliced out of an elliptical shape hence giving it the name, The Neo Ellipse," says McMechan.
Neo has been aggressively expanding their distributor base in EMEA . During the summer months they have signed up distributors/agents in Russia, India, Saudi Arabia and Turkey. As well as opening up a support office in India, Neo is also in discussions with several distributors and network operators in Europe and expect to have deals finalized in the very near future.
Neo will be exhibiting at the Mobile World Congress in Barcelona in February 2009 and will be unveiling even more phones at that time.
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