Digital Downloads Tell the Story

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205 million downloads of product sheets per quarter can tell you a lot about the market. And Q1 2011 tells a few stories that ICEcat, publisher of product content for 14,140+ channel partner websites, can share with us.

Today, ICEcat offers more than 1 million product data-sheets of more than 4000 brands, in 35 languages and their data-sheets are used by on-line shops, channel partner ERP systems, comparison sites, purchase systems and other applications.

More brands launch into on-line as a 64% surge from Q1 2010 to Q1 2011 shows ICEcat now offers 4028 brands. That's either healthy competition chasing the business or a lemming-like push towards the cliff. But with that amount of brands, the early adopters into on-line sales no longer have the pioneer advantage.

On top of more brands, there were more product categories...can you believe we represent more than 1030 product categories? Is that volume just more confusing for customers or are we really over-excelling in reaching niche product areas? Of course, you have to factor in the consumer electronics products that by jumping from analog to digital join in the consumer IT channel.

ICEcat added 28% more channel partners this Q1, demonstrating that more of us are increasing our on-line activity.

All this new activity helped spur datasheet downloads (DDs) to 205 million in Q1, up  21% from last year's Q1.

brand News

Brand News

The fastest growing brands in the top 100: Ricoh (+380%), Advanced Cable Technology (+308%) and Verbatim (+185%). ICEcat explains Ricoh has an increased focus on the online channel. ACT benefits from the growing importance of cable accessories in the online market as a cross-sell. And Verbatim is a classic storage supplies brand, effectively using the online channel..

The "shakers" in Q1-2011 top 100 are: Nokia (-38%), Projecta (-36%), Nikon (-34%), Microsoft (-29%) and Intel (-29%).

Product Categories

Product Categories

One of the most interesting points from this report is that DDs the on-line interest in notebooks is still expanding (+27%) and netbooks (+58%) perform even better than tablets (+48%). Only PCs stagnate (+8%) performing below average. This is a totally different picture than the one portrayed by market researchers...who have concluded that tablets have impacted notebooks sales and dented netbooks.

Notebooks, PCs and warranties still form the categories top three in Q1-2011.The most significant changes in relative category popularity in Q1 2011, compared to the same period one year earlier, are the continued rise of cable locks (+586%) to secure mobile computer products, and the sharp decline of PDAs (-24%) and projection screens (-25%). Smart phones and smart boards are killing the latter two categories, concludes ICEcat.

Fastest Growing

Most notable are typical consumer electronics/appliance categories that are rising, like LED TVs (+569%), refrigerators (+119%) and LCD TVs (+103%). Here we show you a chart with the Top 30 from the Top 100 downloads...

It's hard to argue (when you consider the dimension: 205 million per quarter from 14,140 parters) that these statistics don't tell us a lot about what's on the mind (and in the wallets) of the channel.

In the future we'd like to see more info cross-referenced against the type of reseller and the geographic split, but for now: kudos for instituting a report that we look forward to each time it's published.

Go ICEcat

Dixons Feels Retail Slump

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Dixons sales for the fiscal year ending 30 April 2011 decline by -2% Y-o-Y, with the decline increasing by -4% across the year's second half.

DixonsHowever the retailer says its businesses are performing ahead of their markets-- pointing out the UK, Nordics, Italy and Greece. Its Nordic operations are the only ones seeing growth, with a 5% Y-o-Y increase for the period.

Dixons will continue its shift towards going multi-channel, even if its pure e-commerce sales are down by -9%-- its multi-channel internet sales for the year are up by 12%.

Like the majority of retailers, Dixons describes the current economy as "challenging". Currently it will also continue concentrating on its store improvement plan, particularly in the UK.

It will also launch its preliminary results for the year ending 30 April 2011 on 23 June.

Go Dixons Full Year Trading Statement

Folding Displays for the Near Future?

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Devices with screens users can fold to store in their pockets? Samsung's Advanced Institute of Technology presents a prototype of an AMOLED display it says does exactly that, while bearing no visible crease.

display The prototype in question consists of x2 AMOLED panels with silicone rubber (a hyperelastic material), a protective glass cover and a module case. The display's folding radios is of just 1mm-- meaning the panels nearly touch each other when folded at a 180° angle.

The glass cover not only protects the panels from scratches, but can also serve as a touchscreen.

On testing Samsung's researchers folded the device for 100000 times, with surprising results. They say the brightness at the folding crease decreases by just -6%-- virtually invisible to the human eye.

There definitely is a market for portable touchscreen devices, so we imagine (if not hope) Samsung use this technology for future devices fairly soon.

Go Foldable Display Shows No Crease after 100000 Folding Cycles

Comet UK Stores Going for Sale?

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Kesa considers selling its 250 UK Comet stores according to a Financial Times report.

Comet StoreThe Comet brand is going through hard times-- Q1 2011 sees its revenues falling by -15.2% Y-o-Y, while Kesa expects revenues to decline even further in its end of year trading statement. Kesa CE Thierry Falque-Pierrotin describes the UK market as "the toughest in Europe in the year to come".

The FT also reports an Ernst & Young report predicting UK consumer spending will grow by only 0.6% in 2011 and 1.3% in 2012.

Currently Kesa is holding discussion with its investors, even if no course of action is decided yet, according to the FT.

The company's other businesses are also hit-- specifically its Spanish, Turkish and Italian interests, whose Q1 2011 revenues fall by -14.9% Y-o-Y.

Further announcements by Kesa should emerge come June, when it announces its full-year results.

Go Kesa Considers Selling Comet Stores (FT.com)

Go Kesa End of Year Trading Statement

No More Ovi for Nokia

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Nokia OviNokia announces its "evolution"-- by dumping its Ovi app store branding and changing it to (wait for it)... Nokia.

The transition should start in July 2011, and Nokia hopes its "new" brand will cover the entire globe by 2012's end. Unless the world ends by then, of course.

Nokia handsets owners should experience the transition first hand, through a software update or two (in order to change the names of not only the store, but also Nokia's mapping, music, mail, sync and chat apps).

The reasons for the rebranding are fairly obvious-- once Microsoft-powered WP7 Nokia phones hit the market, Nokia wants its brand to be as prominent as possible on its devices. Otherwise the roadmap for the Nokia-Microsoft "strategic partnership" won't be seeing any changes.

Go The Evolution of Nokia and Ovi

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