In this last decade, the undisputed leader in consumer electronics has been Apple...people stood in lines just to buy Apple’s i-products, their much-coveted inventory has been often sold out, and their subcontractors regularly ran out of components just trying to keep up with demand.
Nothing has been hotter in CE in the last 10 years than sizzling Apple, right?
So here’s a question for you regarding the last 10 years...Which would you rather have?
1) 5 euro for each iPad sold (25 million as of June 2011), each iPhone sold (100 million as of March 2011) and each iPod sold (300 million at Jan. 2011)...
or...
2) 1 euro for each SD memory card shipped in last 10 years?
You probably guessed right if you read the title of this article: the SD memory card is one of the consumer electronics industry’s most successful innovations with an estimated 2.5 billion SD memory cards shipped in its 10-year history.
Yes, that’s right...the SD memory card...that humble, under-estimated memory card that goes inside mobile phones, media players, computers, televisions, personal navigation devices, digital cameras and many other consumer electronics gadgets.
During those 10 years as Apple polished its fame, SD memory card went quietly about its business. Life is not fair and nor is business... the SD memory card will probably never receive the public acclaim that Apple elicits. Yet inside the CE business, this unsung product hero has outsold Apple’s biggest hits by 5:1.
During the past 10 years, the SD Association has seen an estimated 8000-plus consumer electronics models manufactured by more than 400 brands worldwide rely on SD standards. More than 1000 members give the SD memory card an ecosystem that boosts the removable media market leader to nearly 80% market share today.
And it all started with a first SD memory cards that offered an impressive (at that time) 8MB of storage capacity in the size of a postage stamp.
If that one sales record of 2.5 billion sold was all to be said, SD would still go down in CE history as one of our greatest products...but-- like Apple—the SD Association has had to adopt continuous innovation to succeed.