How can airport-based retailers make more business from time-starved travelers? According to Opinion Research Corporation (ORC) the answer includes mobile marketing and interactive digital signage.
According to the ORC survey, 23% of travelers in Germany, 30% in France, 34% in the UK and 35% in the US claim finding retail offerings at airports is difficult due to (understandably, perhaps) limited time on hand. This represents a huge loss in potential revenue, since around 1.5 billion people travel by air every year.
What are retailers to do? Survey participants in France (65%), Germany (57%) and UK (53%) agree mobile phone alerts letting one know when (and how!) to move towards the gates should "encourage them to shop more and alleviate their fear of missing a flight."